Marketing is more than just having a great idea. You’ll learn practical definitions, day-to-day practices, guerrilla tactics, as well as analog and digital tools that make up marketing today — the kind of foundational marketing know-how that grounds you in an always-evolving landscape.

Selling skills – identifying opportunities, finding solutions, creating strategies and building best practices – will serve you in every career field. These skills will give you a leg up if you are considering a career in marketing, to human resources, consulting, fundraising, customer service and beyond. A proven four-step consultative process will help you learn to diagnose an issue and match it with a solution that fits.

Data is the rocket fuel that propels organizations to new heights. Learn how to harness data to identify risks and opportunities and inform solutions. In this program, you’ll practice using data tools and techniques to collect, interpret and share information – an iterative process that will lead to smarter decisions, more efficient operations, and happier customers.

In businesses and organizations, money matters. Gain a fiscal foundation that will support you across multiple industries and careers. Learn key concepts and principles of finance and accounting and build confidence for interviews, internships, and jobs.

Understanding critical strategic and financial significance the supply chain has on a company’s ability to add customer value is key. Learn about and analyze the relationship of Supply Chain Management between other areas of the business and the importance of trade-offs. 

People are at the core of every company. Learn the basics of human resources and hone the skills and information necessary to explore a generalist career in human resources.